{"id":10136,"date":"2025-10-28T15:53:17","date_gmt":"2025-10-28T14:53:17","guid":{"rendered":"https:\/\/partner.onskeskyen.dk\/?p=10136"},"modified":"2026-07-06T21:24:17","modified_gmt":"2026-07-06T20:24:17","slug":"case-pilgrim","status":"publish","type":"post","link":"https:\/\/partner.onskeskyen.dk\/index.php\/2025\/10\/28\/case-pilgrim\/","title":{"rendered":"CASE \u2013 Pilgrim"},"content":{"rendered":"\t\t
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Pilgrim x \u00d8nskeskyen:
V\u00e6kst p\u00e5 tv\u00e6rs af Skandinavien <\/b>\n <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Baggrund\u00a0<\/b><\/h3>

Siden <\/span>2024<\/span> har vi samarbejdet med\u00a0<\/span>Pilgrim<\/a>\u00a0om at g\u00f8re deres smykker til en fast del af \u00f8nskelisterne hos vores millioner af brugere. Vi satte et f\u00e6lles m\u00e5l om at n\u00e5 endnu flere relevante danske kunder og v\u00e6kste Pilgrims tal gennem \u00d8nskeskyen – et m\u00e5l, som vi senere i 2024 udvidede til b\u00e5de Norge og Sverige.\u00a0<\/span><\/p>

\u00a0<\/p>

Det f\u00e6lles m\u00e5l i Skandinavien<\/b><\/h3>

Partnerskabet har fokuseret p\u00e5 at skabe sammenh\u00e6ng mellem Pilgrims brandunivers og \u00d8nskeskyens brugere i hele Skandinavien – med et f\u00e6lles m\u00e5l om:<\/span><\/p>

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Aktiveringsstrategi<\/b> <\/h3>\n

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Sammen med Pilgrim og med en helhedsorienteret aktiveringsstrategi lagde vi planerne for, hvordan Pilgrims produkter m\u00f8der brugerne i alle relevante touchpoints p\u00e5 \u00d8nskeskyen og GoWish.<\/span><\/p>

Planen involverede b\u00e5de integrerede partnerfordele for Pilgrim samt annoncering p\u00e5 platformen:\u00a0<\/span><\/p>

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\u00a0<\/p>

\u00a0
<\/b><\/em>\u201cI Danmark har vi v\u00e6kstet sammen med \u00d8nskeskyen \u00e5r efter \u00e5r, s\u00e5 det var naturligt at udvide samarbejdet til Norge og Sverige. Kombinationen af \u00d8nskeskyens partnerprodukter og eksponering i appen har givet os markant synlighed, og vi kan se det direkte i vores konverteringer og salg,\u201d <\/em>siger\u00a0<\/em><\/span>Hjalde Markvad, Head of Ecommerce, hos Pilgrim.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultaterne<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pilgrim har oplevet markant v\u00e6kst p\u00e5 tv\u00e6rs af markederne \u2013 b\u00e5de i engagement, \u00f8nsker og salg. I 2025 kom st\u00f8rstedelen af \u00f8nskerne fra \u00d8nskeskyens partnerfordele: 63% i Norge og 40% i b\u00e5de Danmark og Sverige, drevet af Gavegeneratoren, \u00d8nskeknappen, trendinglister og anbefalinger.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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YOY v\u00e6kst 2024\/2025\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00a0<\/span><\/p>

Om Pilgrim
<\/span>Pilgrim er en dansk familieejet smykkevirksomhed, der laver h\u00e5ndlavede smykker og solbriller med fokus p\u00e5 de nyeste trends. Designet i Danmark og med\u00a040-\u00e5rs erfaring er Pilgrim f\u00f8rende p\u00e5 den internationale smykkescene med sine skandinaviske og internationale designs.\u00a0
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\u00a0<\/p>

Om \u00d8nskeskyen
Efter det blev grundlagt i 2015 af det danske postv\u00e6sen PostNord, er \u00d8nskeskyen i dag et uafh\u00e6ngigt og privatejet tech-selskab, der er betroet af millioner af brugere verden over. Med 1 ud af 2 danskere som brugere er \u00d8nskeskyen ikke blot markedsleder og kategori-ejer i Danmark, men et Social Shopping f\u00e6nomen, der spreder sig hastigt over hele verden med en enkelt mission:<\/span>“fixing gifting”.<\/span><\/i>
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PARTNERSKAB MED \u00d8NSKESKYEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00d8nsker du at se, hvordan du med et partnerskab hos \u00d8nskeskyen kan v\u00e6kste din webshop?<\/span>
Udfyld formularen, s\u00e5 kontakter partner-teamet dig inden for to hverdage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    <\/div>\n<\/form>\n<\/div>\n<\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Pilgrim x \u00d8nskeskyen: V\u00e6kst p\u00e5 tv\u00e6rs af Skandinavien Baggrund\u00a0 Siden 2024 har vi samarbejdet med\u00a0Pilgrim\u00a0om at g\u00f8re deres smykker til en fast del af \u00f8nskelisterne hos vores millioner af brugere. Vi satte et f\u00e6lles m\u00e5l om at n\u00e5 endnu flere relevante danske kunder og v\u00e6kste Pilgrims tal gennem \u00d8nskeskyen – et m\u00e5l, som vi senere […]<\/p>\n","protected":false},"author":5,"featured_media":10258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10,13],"tags":[],"class_list":["post-10136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-cases"],"yoast_head":"\nPilgrim har oplevet markant v\u00e6kst p\u00e5 tv\u00e6rs af Skandinavien<\/title>\n<meta name=\"description\" content=\"Partnerskabet har fokuseret p\u00e5 at skabe sammenh\u00e6ng mellem Pilgrims brandunivers og \u00d8nskeskyens brugere i hele Skandinavien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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