{"id":5450,"date":"2024-03-12T13:32:16","date_gmt":"2024-03-12T13:32:16","guid":{"rendered":"https:\/\/partner.onskeskyen.dk\/new-site\/gowish_partner\/?p=5450"},"modified":"2025-06-23T11:09:30","modified_gmt":"2025-06-23T10:09:30","slug":"onskeskyen-forventninger-stiger-op-til-black-friday","status":"publish","type":"post","link":"https:\/\/partner.onskeskyen.dk\/index.php\/2024\/03\/12\/onskeskyen-forventninger-stiger-op-til-black-friday\/","title":{"rendered":"\u00d8nskeskyens Forventninger stiger op til Black Friday"},"content":{"rendered":"\t\t
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En uge til Black Friday: Dansk Erhverv varsler nedgang, men \u00d8nskeskyen har mere aktivitet, st\u00f8rre basket size og nye funktioner p\u00e5 vej<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aktiviteten p\u00e5 \u00d8nskeskyen er ikke til at tage fejl af her en uge op til Black Friday \u2013 brugerne g\u00f8r klar til \u00e5rets store shoppingbegivenhed.<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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I takt med at vi n\u00e6rmer os Black Friday, stiger \u00d8nskeskyens forventninger til dette \u00e5rs gaveindk\u00f8b. Hos \u00d8nskeskyen ser man en tiltagende aktivitet i oprettelsen af \u00f8nsker blandt brugerne. I de f\u00f8rste to uger af november sidste \u00e5r blev der oprettet 3,12 mio. \u00f8nsker, mens der i samme periode i \u00e5r er blevet oprettet hele 5,47 mio. \u00f8nsker. Det er en stigning p\u00e5 75%.<\/span><\/p>

Samtidig bliver \u00d8nskeskyens nye Gavegenerator anvendt i h\u00f8jere og h\u00f8jere grad, nu hvor vi n\u00e6rmer os Black Friday og juleperioden. Fra at blive brugt 66.000 gange i slutningen af oktober, er den i de f\u00f8rste uger af november blevet anvendt knap 225.000 gange. Det er en stigning p\u00e5 241%.<\/span><\/p>

\u201dDet tegner et billede af forbrugerne, som forbereder sig til gaveindk\u00f8bet og alle de tilbud, de kan g\u00f8re sig i l\u00f8bet af Black Week og i s\u00e6rdeleshed p\u00e5 Black Friday. Vi forventer, at Gavegeneratoren vil v\u00e6re blevet brugt over en halv million gange indenfor den kommende uge,\u201d siger Casper Ravn S\u00f8rensen, direkt\u00f8r i \u00d8nskeskyen.<\/span><\/p>

Baseret p\u00e5 den seneste e-handelsrapport fra Dansk Erhverv ser organisationen ogs\u00e5 gode tilbud som en drivkraft blandt forbrugerne igen i \u00e5r:<\/span><\/p>

\u201dVi kan i den seneste e-handelsanalyse fra oktober se, at op mod halvdelen (45%) af onlinekunderne har udskudt k\u00f8b i forventning om gode tilbud p\u00e5 Black Friday. S\u00e5 et redskab som gavegeneratoren, der ogs\u00e5 kan pejle kunden ind p\u00e5 de skarpeste tilbud, opfylder klart et behov hos kunderne,\u201d siger Niels Ralund, direkt\u00f8r i Dansk Erhverv.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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H\u00f8j basket size trods produktsammenligning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En ny unders\u00f8gelse foretaget af Dansk Erhverv viser imidlertid, at danskernes forventede forbrug p\u00e5 \u00e5rets Black Friday dog st\u00e5r til at falde med 20-25 pct., hvis vi sammenligner med forventningerne i 2022.<\/span><\/p>

\u201dDet er jo formegentlig en korrekt analyse, hvis vi kigger p\u00e5 det store billede, men vi ser dog positivt p\u00e5 vores egen udvikling, hvad ang\u00e5r vores platform og vores 2.5 mio. brugere. Det har hele tiden v\u00e6ret vores \u00f8nske at inspirere vores brugere til at bruge \u00d8nskeskyen til mere end blot jul og f\u00f8dselsdag, og her g\u00e5r det bestemt i den rigtig retning,\u201d kommenterer Morten Bj\u00f8rn Mortensen, kommerciel direkt\u00f8r i \u00d8nskeskyen.<\/span><\/p>

Faktisk oplever \u00d8nskeskyen en interessant tendens, hvad ang\u00e5r tilbud, som netop er omdrejningspunktet for Black Friday. \u00d8nskeskyen er for nylig begyndt at matche produkter, s\u00e5 brugeren bliver ledt i retning af de webshops, hvor \u00d8nskeskyen gennem partneres produktfeed kan vise produkter p\u00e5 lager og den skarpeste pris:<\/span><\/p>

\u201dDet interessante er, at vi ikke ser en lavere basket size af den grund. Tv\u00e6rtimod ser vi faktisk en h\u00f8jere basket size generelt set sammenlignet med samme periode sidste \u00e5r. Det indikerer for os, at netop tilbud kan f\u00e5 forbrugerne til faktisk at spendere mere i sidste ende. Der er alts\u00e5 en effekt af “gode tilbud” i bestr\u00e6belserne p\u00e5 at styrke kundernes ekstra indk\u00f8b,\u201d siger Morten Bj\u00f8rn Mortensen.<\/span><\/p>

I starten af november 2022 registrerede \u00d8nskeskyen en basket size p\u00e5 386,70 kr., mens vi i den samme periode i \u00e5r ser en basket size p\u00e5 434,50 kr. Det er en stigning p\u00e5 12,5%. Tendensen giver da ogs\u00e5 god mening for Dansk Erhverv, der mener, at billige tilbud ikke kun kommer kunderne til gode:<\/span><\/p>

\u201dDet er en gammelkendt sandhed, at man ofte f\u00e5r solgt flere varer, n\u00e5r kunderne f\u00f8rst er i butikken, s\u00e5 det er vigtigt at have attraktive tilbud p\u00e5 Black Friday,\u201d slutter direkt\u00f8r i Dansk Erhverv, Niels Ralund.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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H\u00f8r mere om et partnerskab med \u00d8nskeskyen\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00d8nsker du at se, hvordan du med et partnerskab hos \u00d8nskeskyen kan v\u00e6kste din webshop? Udfyld formularen, s\u00e5 kontakter partner-teamet dig inden for to hverdage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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UDFYLD KONTAKTFORMULAREN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    En uge til Black Friday: Dansk Erhverv varsler nedgang, men \u00d8nskeskyen har mere aktivitet, st\u00f8rre basket size og nye funktioner p\u00e5 vej Aktiviteten p\u00e5 \u00d8nskeskyen er ikke til at tage fejl af her en uge op til Black Friday \u2013 brugerne g\u00f8r klar til \u00e5rets store shoppingbegivenhed. I takt med at vi n\u00e6rmer os Black […]<\/p>\n","protected":false},"author":1,"featured_media":5451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10,15],"tags":[],"class_list":["post-5450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-presse"],"yoast_head":"\n\u00d8nskeskyens forventninger stiger op til Black Friday<\/title>\n<meta name=\"description\" content=\"En uge til Black Friday: Dansk Erhverv varsler nedgang, men \u00d8nskeskyen har mere aktivitet, st\u00f8rre basket size og nye funktioner p\u00e5 vej\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/partner.onskeskyen.dk\/index.php\/2024\/03\/12\/onskeskyen-forventninger-stiger-op-til-black-friday\/\" \/>\n<meta property=\"og:locale\" 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