{"id":8701,"date":"2024-12-19T15:22:53","date_gmt":"2024-12-19T14:22:53","guid":{"rendered":"https:\/\/partner.onskeskyen.dk\/?p=8701"},"modified":"2025-06-23T10:06:15","modified_gmt":"2025-06-23T09:06:15","slug":"case-toast-of-honey","status":"publish","type":"post","link":"https:\/\/partner.onskeskyen.dk\/index.php\/2024\/12\/19\/case-toast-of-honey\/","title":{"rendered":"CASE \u2013 Toast of Honey"},"content":{"rendered":"\t\t
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V\u00c6KST CASE<\/b>
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Fra ukendt til must-have: S\u00e5dan skabte Toast of Honey eksplosiv v\u00e6kst uden store marketingbudgetter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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I september indgik smykkebrandet Toast of Honey og \u00d8nskeskyen et samarbejde, og siden har smykkebrandet leveret 500% v\u00e6kst i \u00f8nsker og set smykke\u00f8nsker blive tilf\u00f8jet til over 5.000 \u00f8nskelister.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Astrid Tajmer og Katja Schj\u00f8lin, de to direkt\u00f8rer i Toast of Honey.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hvordan skaber man opm\u00e6rksomhed i et marked fyldt med konkurrenter \u2013 uden et millionbudget?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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For mange nystartede webshops er synlighed den st\u00f8rste udfordring. Toast of Honey stod over for pr\u00e6cis den problematik: Hvordan bliver man et brand, kunderne opdager, elsker og deler videre?<\/p>

L\u00f8sningen? At engagere deres community som aktive medspillere og udnytte effekten af “ringe i vandet” hos \u00d8nskeskyen. Ved at lade brugerne skabe og dele deres \u00f8nskelister blev Toast of Honey hurtigt en favorit \u2013 og v\u00e6ksten eksploderede med\u00a0500% flere \u00f8nsker og 5.000 \u00f8nskelister<\/strong>.<\/p>

\ud83d\udc49 L\u00e6s, hvordan de gjorde det \u2013 og f\u00e5 inspiration til din egen v\u00e6kststrategi.<\/p>

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\u00a0<\/p>

\u00d8nskeskyen som partner fra dag \u00e9t<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fra starten valgte Toast of Honey \u00d8nskeskyen som en central del af deres v\u00e6kststrategi. Med \u00d8nskeskyens funktioner blev det muligt at opn\u00e5 synlighed og skabe en st\u00e6rk forbindelse til kunderne:

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\u2705 \u00d8nskelister som bindeled mellem mennesker<\/b>: Siden vores samarbejdes begyndelse har der v\u00e6ret over 12.000 oprettede \u00f8nsker og 15.577 klik til webshoppen fra \u00d8nskeskyen.<\/span><\/span><\/span><\/p>

\u2705 Produktmatch<\/b>: \u00d8nskeskyens produktmatch-funktion matcher Toast of Honey-produkter med lignende \u00f8nsker fra ikke-partner-webshops. Dette giver yderligere eksponering og flere salg.<\/span><\/span><\/p>

\u2705 Dataindsigt<\/b>: Toast of Honey f\u00e5r v\u00e6rdifuld indsigt i, hvilke smykker kunderne \u00f8nsker sig mest, hvilket g\u00f8r det muligt at optimere lageret.<\/p>

\u2705 Community som aktive medspillere<\/b>: Toast of Honey har inviteret deres community til at v\u00e6lge deres egne favoritter og pr\u00e6sentere dem p\u00e5 deres \u00f8nskelister. Det inspirerer kunder til at opdage nye smykker.<\/span><\/span><\/span><\/p>

\u2705 Inspiration og deling<\/b>: Toast of Honey\u2019s produkter bliver pr\u00e6senteret i inspirationslister, s\u00e5 Toast of Honey f\u00e5r mulighed for at skabe en mere direkte kontakt med kunderne.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultater: En ydmyg begyndelse med bem\u00e6rkelsesv\u00e6rdige resultater<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Toast of Honey er hurtigt blevet en inspirerende historie om, hvordan et nystartet brand kan skabe v\u00e6kst ved at s\u00e6tte f\u00e6llesskabet og kundernes behov i centrum. P\u00e5 f\u00e5 m\u00e5neder har de opn\u00e5et:<\/span><\/p>

  • 3x stigning i salg<\/b>: Smykker p\u00e5 \u00f8nskelister blev b\u00e5de k\u00f8bt af kunderne selv og af deres netv\u00e6rk, hvilket gav en effektiv <\/span>word-of-mouth<\/span><\/i>-effekt.

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  • Over 5.000 \u00f8nskelister<\/b>: Toast of Honey\u2019s smykker blev tilf\u00f8jet til tusindvis af \u00f8nskelister, hvilket sikrede en massiv eksponering uden store marketingomkostninger.

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  • H\u00f8j konverteringsrate<\/b>: 13% af \u00f8nskede smykker blev k\u00f8bt inden for kort tid, hvilket viser styrken i at bygge et f\u00e6llesskab omkring produkterne.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Hvorfor v\u00e6lge \u00d8nskeskyen som partner?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Det succesfulde samarbejde med Toast of Honey viser, hvordan et partnerskab med \u00d8nskeskyen kan hj\u00e6lpe b\u00e5de nye og etablerede webshops:<\/span><\/p>

    • \u00d8g kendskabet til dine produkter gennem vores 3,5 mio. danske brugere.<\/span><\/li>
    • Driv salg uden behov for store marketingbudgetter.<\/span><\/li>
    • Drag fordel af dataindsigt og unikke funktioner som produktmatch og \u00f8nskelister.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      PARTNERSKAB MED \u00d8NSKESKYEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \u00d8nsker du at se, hvordan du med et partnerskab hos \u00d8nskeskyen kan v\u00e6kste din webshop?<\/span>
      Udfyld formularen, s\u00e5 kontakter partner-teamet dig inden for to hverdage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      UDFYLD KONTAKTFORMULAREN\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        V\u00c6KST CASE Fra ukendt til must-have: S\u00e5dan skabte Toast of Honey eksplosiv v\u00e6kst uden store marketingbudgetter I september indgik smykkebrandet Toast of Honey og \u00d8nskeskyen et samarbejde, og siden har smykkebrandet leveret 500% v\u00e6kst i \u00f8nsker og set smykke\u00f8nsker blive tilf\u00f8jet til over 5.000 \u00f8nskelister. Astrid Tajmer og Katja Schj\u00f8lin, de to direkt\u00f8rer i Toast […]<\/p>\n","protected":false},"author":5,"featured_media":8723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10,13],"tags":[],"class_list":["post-8701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-cases"],"yoast_head":"\nToast of Honey har f\u00e5et over 15.000 klik fra \u00d8nskeskyen<\/title>\n<meta name=\"description\" content=\"Toast of Honey\u2019s smykker blev hurtigt popul\u00e6re p\u00e5 \u00d8nskeskyens \u00f8nskelister. 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