{"id":8812,"date":"2025-01-30T08:33:01","date_gmt":"2025-01-30T07:33:01","guid":{"rendered":"https:\/\/partner.onskeskyen.dk\/?p=8812"},"modified":"2026-07-06T21:35:31","modified_gmt":"2026-07-06T20:35:31","slug":"case-headz-up","status":"publish","type":"post","link":"https:\/\/partner.onskeskyen.dk\/index.php\/2025\/01\/30\/case-headz-up\/","title":{"rendered":"CASE \u2013 Headz Up"},"content":{"rendered":"\t\t
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Headz Up og \u00d8nskeskyen: \"Det er fantastisk at se, hvor godt platformen performer for os\u201d
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Mads Kragh, indehaver af Headz Up<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Baggrund for samarbejdet <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Headz Up blev lanceret som et brand med en mission om at levere moderne og funktionelle caps til modebevidste kunder med fokus p\u00e5 kvalitet, komfort og design.<\/span><\/p>\n

Da Headz Up begyndte samarbejdet med \u00d8nskeskyen for to \u00e5r siden, var m\u00e5let klart: at \u00f8ge synligheden, skabe flere \u00f8nsker og konvertere disse til salg. Samarbejdet har siden v\u00e6ret en v\u00e6sentlig del af brandets v\u00e6kststrategi og har bidraget til at cementere Headz Up som en spiller i modebranchen.<\/span><\/p>\n

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Udfordringen: At styrke et brands position i en konkurrencepr\u00e6get branche<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Headz Up stod overfor flere centrale udfordringer, som mange brands i modebranchen oplever:<\/span>

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  • Hvordan skaber man opm\u00e6rksomhed omkring sit brand i et marked med mange alternativer?<\/span>

    <\/span><\/li>\n
  • Hvordan bygger man en loyal kundebase, der vender tilbage igen og igen?<\/span>

    <\/span><\/li>\n
  • Hvordan g\u00f8r man caps til en essentiel del af kundens garderobe, ikke blot som tilbeh\u00f8r, men som en statement-piece?<\/span><\/li>\n<\/ul>\n


    Mads Kragh, indehaver af Headz Up, havde visionen om at g\u00f8re brandet til det foretrukne valg for caps, samtidig med at det var tilg\u00e6ngeligt for en bred m\u00e5lgruppe.<\/span>
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    L\u00f8sningen: Et samarbejde med \u00d8nskeskyen<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Fra dag \u00e9t blev \u00d8nskeskyen en central del af Headz Ups strategi for at overvinde udfordringerne og opn\u00e5 v\u00e6kst. Samarbejdet har haft flere afg\u00f8rende elementer:<\/span><\/p>\n

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    • \u00d8nskelister som redskab til brandkendskab:<\/b> Caps fra Headz Up er hurtigt blevet en popul\u00e6r vare p\u00e5 \u00d8nskeskyens \u00f8nskelister, som brugere deler med deres venner og familie. Det har skabt organisk synlighed.<\/span>\n

      <\/p>\n<\/li>\n

    • AI-baserede anbefalinger:<\/b> Mads Kragh fremh\u00e6ver, at en vigtig del af succesen kommer fra \u00d8nskeskyens AI-anbefalinger. Disse anbefalinger pr\u00e6senterer relevante Headz Up-produkter for brugere, b\u00e5de n\u00e5r de har \u00f8nsket produkter fra en anden partner, og n\u00e5r de har \u00f8nsket et specifikt Headz Up-produkt. Det supplerer salget markant.<\/span>\n

      <\/p>\n<\/li>\n

    • Dataindsigt:<\/b> Gennem anonymiserede data ved Headz Up, hvilke typer caps der er mest popul\u00e6re. Denne indsigt hj\u00e6lper dem med at justere sortimentet og sikre, at de rigtige produkter altid er tilg\u00e6ngelige.<\/span><\/li>\n<\/ul>\n
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      • F\u00e6llesskab og inspiration:<\/b> Via inspirationslister og kampagner bliver Headz Ups caps eksponeret og tilf\u00f8jet til brugernes lister. Der bliver skabt en direkte vej fra inspiration til handling og k\u00f8b.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Resultater ud over forventingerne<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Samarbejdet mellem Headz Up og \u00d8nskeskyen har skabt st\u00e6rke resultater, som har overg\u00e5et forventningerne:<\/span><\/p>

        \u00a0<\/p>

        • V\u00e6kst i klik:<\/b> Trafikken er vokset med hele 2.153 %. Fra et beskedent antal klik i starten er antallet eksploderet, og alene i fjerde kvartal 2024 s\u00e5 vi over 26.000 klik til webshoppen.

          <\/span><\/li><\/ul>
          • V\u00e6kst i \u00f8nsker:<\/b> Flere og flere kunder tilf\u00f8jer Headz Ups caps til deres lister, og antallet af \u00f8nsker er steget med 125 %.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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            Ejeren af Headz Up reflekterer over samarbejdet<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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            1. Hvordan har \u00d8nskeskyens platform hjulpet med at \u00f8ge synligheden af Headz Ups caps?<\/b>
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              <\/span>“\u00d8nskeskyen har virkelig gjort en forskel for os. Synligheden er steget enormt meget, b\u00e5de via \u00f8nskelister og de intelligente anbefalinger, som viser vores caps til brugere, der har den helt rigtige interesse. Det har virkelig styrket vores brand og n\u00e5et langt flere kunder, end vi kunne p\u00e5 egen h\u00e5nd,” <\/span><\/em>siger Mads Kragh.<\/span>

              <\/span><\/li>\n
            2. Hvilken rolle har \u00d8nskeskyens dataindsigt spillet i at optimere jeres sortiment og salg?<\/b>
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              <\/span>“Dataindsigten har givet os en helt anden fornemmelse for, hvad kunderne leder efter. Vi kan nu nemmere se, hvilke produkter vi skal satse p\u00e5, og hvad vi med ro i sindet kan tr\u00e6kke lidt tilbage fra. Det betyder, at vi bruger vores tid og ressourcer langt bedre,” <\/span><\/em>forklarer Mads Kragh.<\/span>

              <\/span><\/li>\n
            3. Hvordan oplever I, at \u00d8nskeskyens \u00f8nskelistefunktion styrker relationen mellem jeres brand og kunder?<\/b>
              <\/span>
              <\/span>“Det handler om at v\u00e6re en del af kundens liv. N\u00e5r vores caps lander p\u00e5 deres \u00f8nskelister og bliver delt med venner og familie, bliver vi en del af deres historier og relationer. Det er meget mere end bare et salg,”<\/em> siger Mads.<\/span>

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            4. Hvad betyder det for jer, at s\u00e5 mange \u00f8nsker kommer direkte via \u00d8nskeskyens partnerfordele?<\/b>
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              <\/span>“Det er fantastisk at se, hvor godt platformen performer for os. En stor del af vores succes kommer fra partnerfordelene, og det viser bare, hvor effektivt \u00d8nskeskyen arbejder for os bag kulisserne,”<\/em> understreger Mads.

              <\/span><\/li>\n
            5. Hvordan ser I fremtiden for samarbejdet med \u00d8nskeskyen, og hvilke nye m\u00e5l har I for jeres brand?

              <\/b><\/span>“Vi har store planer for fremtiden. Vi vil gerne udnytte endnu flere af \u00d8nskeskyens funktioner, s\u00e5 vi kan forts\u00e6tte med at v\u00e6re det foretrukne valg for caps. Samarbejdet giver os den v\u00e6kst og retning, vi har brug for,”<\/em> afslutter Mads Kragh.<\/li>\n<\/ol>\n

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              PARTNERSKAB MED \u00d8NSKESKYEN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              \u00d8nsker du at se, hvordan du med et partnerskab hos \u00d8nskeskyen kan v\u00e6kste din webshop?<\/span>
              Udfyld formularen, s\u00e5 kontakter partner-teamet dig inden for to hverdage.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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                <\/div>\n<\/form>\n<\/div>\n<\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                \n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                Headz Up og \u00d8nskeskyen: “Det er fantastisk at se, hvor godt platformen performer for os\u201d Mads Kragh, indehaver af Headz Up Baggrund for samarbejdet Headz Up blev lanceret som et brand med en mission om at levere moderne og funktionelle caps til modebevidste kunder med fokus p\u00e5 kvalitet, komfort og design. Da Headz Up begyndte […]<\/p>\n","protected":false},"author":5,"featured_media":8903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10,13],"tags":[],"class_list":["post-8812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alle","category-cases"],"yoast_head":"\nAntallet af \u00f8nsker fra Headz Up er steget med 125%<\/title>\n<meta name=\"description\" content=\"Succesen skyldes \u00d8nskeskyens partnerfordele \u2013 i l\u00f8bet af 2024 er over tredjedel af alle \u00f8nsker fra Headz up kommet direkte fra \u00d8nskeskyen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/partner.onskeskyen.dk\/index.php\/2025\/01\/30\/case-headz-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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